Abstract：In recent years, China’s meat processors have tended to increase the production of restructured beef steak. However, up to now very little information has been reported on the consumer acceptability of restructured beef steak. Therefore, the purpose of this paper is to explore the perception and attitude of Chinese consumers on restructured beef steak through Internet and field investigation. The results showed that the primary consideration for consumers when purchasing restructured beef steak is the product quality. Consumers prefer to buy restructured beef steak in supermarkets and other physical stores. Consumers with monthly income less than ￥ 6 000 are more willing to buy restructured beef steaks. Restructured beef steak should be positioned as low-end beef products.
2018, Vol. 32 
