Abstract：The importance for setting up the consciousness of brand ,for an enterprise ,is ex pounded . Also ,it is indicated that the essential and critical of the famous brand strategy lies in the fol lowing ; ①taking"people"as the essential;②persisting in technical inovation ;③manufacturing high quality products .
张俊勇. 树立品牌意识争创名牌产品[J]. 肉类研究, 1999, 13(4): 12-13.
Zhang Junyong. Setting Up the Consciousness of Brand ,Striving for Fa mous Brand Products. Meat Research, 1999, 13(4): 12-13.
1999, Vol. 13 
