Abstract：This paper analyzed the macro-environment and micro-environment of marketing of Muslim beef and mutton in Ningxia, indicated the shortages in marketing, and brought forward measures and strategy for improving and enhancing the marketing level of Muslim beef and mutton.
葛志军；田立强. 宁夏清真牛羊肉市场营销策略研究[J]. 肉类研究, 2008, 22(12): 7-10.
GE Zhijun;TIAN Liqiang. Marketing Strategy of Muslim Beef and Mutton in Ningxia. Meat Research, 2008, 22(12): 7-10.
2008, Vol. 22 
